Oftentimes, your competitors may have larger budgets for ad spend. This may make it difficult to show up high on Google searches, because their sponsored link takes the top spot.

But there is something that you can do! Organic keywords and SEO optimization can help the search engine bots find keywords within your website to help place your website, organically, toward the top!

For example, if a person is curious about a certain topic, such as, "how do I refurbish my trailer wheels?", if you have a page and associated article surrounding trailer wheel refurbishing, the Google bots will recognize that content as relevant and give it a higher score when responding to that user's search query.