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Tovsen Development & Technology Solutions
Trevor Tovsen

Trevor Tovsen

Principle Consultant & GTM Engineer
Tovsen Development & Technology Solutions
"Making modern technology accessible to traditional industries"

🚀

30+

Successful Implementations

🏢

2020

Founder Since

🌏

USA, Japan, Canada

International Experience

🎯

Professional Services

Core Specialization

From System Administrator to GTM Engineer

A career built on curiosity, customer empathy, and shipping products that matter
  • 2019
    The Beginning

    First Tech Startup GTM Launch

    DankWorks LLC

    Launched go-to-market strategy for DankWorks LLC, an influencer marketing and advertisement platform. Learned critical lessons about product-market fit, customer acquisition, and sustainable growth in the creator economy

    Market validation
    Early-stage GTM
    Startup operations
  • 2020-2021

    System Administrator

    Gardonville Coop Telephone (Rural ISP)

    1+ year

    Managed IT infrastructure for rural internet service provider, gaining deep understanding of network systems, customer service in traditional industries, and the challenges of bringing technology to underserved markets

    Network administration
    IT infrastructure
    Rural technology deployment

    💡 Learned how to communicate complex technical concepts to non-technical stakeholders

  • 2020
    Founder & CEO

    Founded Tovsen Development

    Tovsen Development & Technology Solutions

    30+ successful customers and counting

    Launched Tovsen Development to bridge the gap between modern SaaS tools and traditional industries. Focus on making enterprise-level technology accessible through website management, custom development, and strategic GTM consulting

    Services:
    GTM Engineering
    Website Management
    Custom Development
    Industries Served:
    Entrepreneurs
    SaaS Startups
    Professional Services
    Field Services
    Manufacturing
  • 2022-2026
    Current Role

    Solutions Consultant, GTM Engineer & Product Manager

    E2 Solutions / Rocket Inventory

    3+ years

    Led GTM strategy and product development for warehouse management system serving wholesale distributors and retailers. Conducted international business development, represented company at major trade shows, and shaped product roadmap based on customer insights from the field

    Key Responsibilities:
    • Solutions consulting for mid-market wholesale distributors

    • Product management for WMS platform

    • GTM strategy and execution

    • International business development (Japan manufacturing partnerships)

    • Trade show strategy and execution (ProMat, etc.)

    • Customer success and implementation leadership

    Product management
    Enterprise sales
    International business
    Trade show marketing
    Supply chain expertise

What I Bring to the Table

GTM Engineering
  • Go-to-market strategy development

  • Product positioning & messaging

  • Sales enablement & training

  • Customer journey mapping

  • Market validation & research

  • Competitive analysis

Product Development
  • Full-stack development (Next.js, TypeScript)

  • SaaS architecture & deployment

  • API integrations & automation

  • White-label platform customization

  • Technical product management

  • Agile/sprint methodology

Industry Expertise
  • Professional services firms

  • SaaS startups & scale-ups

  • Manufacturing & wholesale

  • Field service businesses

  • Entrepreneur & small business

  • Traditional industry digital transformation

Business Development
  • International partnerships (Japan)

  • Trade show strategy & execution

  • Client relationship management

  • Consultative selling

  • Implementation & onboarding

From Boardrooms to Trade Floors

Real-world experience shaping products, closing deals, and understanding customer challenges firsthand

Building Bridges with Japanese Manufacturers

Conducting business development meetings with Japanese plastic manufacturers, establishing partnerships that bring innovative materials to American wholesale distributors

Japan business development 1
Japan business development 2
Japan business development 3
Japan business development 4

Key Activities:

Cross-cultural business negotiation
Supply chain partnership development
Technical product demonstrations in international context

Where Products Meet Customers

Designing and manning trade show booths for E2 Solutions and Rocket Inventory at ProMat and other major industry events. Testing cutting-edge warehouse technology like exosuit systems to understand the future of supply chain operations

Trade show 1
Trade show 2
Trade show 3

Key Activities:

Booth design and strategy
Live product demonstrations
Lead generation and qualification
Competitive intelligence gathering
Industry trend analysis

Advancing the Conversation

Interviewing Dave Neville on robotics in warehousing and manufacturing - exploring how automation is transforming traditional industries

AR technology demo 1
AR technology demo 2

Focus Areas:

Industry content creation
Technology evangelism
Customer education
Innovation showcase

The Explorer Mindset

The same curiosity that drives product innovation fuels a passion for outdoor exploration

Great products come from understanding people, places, and perspectives beyond your desk. Whether it's backpacking through wilderness or navigating international manufacturing partnerships, the explorer mindset - curiosity, preparation, adaptability - applies to both.

Outdoor adventure 1

Boundary Waters Canoe Area, Minnesota

Outdoor adventure 2

Backcountry camping and navigation

Outdoor adventure 3

Finding clarity in the wilderness

Outdoor adventure 4

Adventure as perspective reset

Outdoor adventure 5

Trail lessons applied to business

"The lessons from the trail - careful planning, adaptability when conditions change, and persistent forward progress - apply directly to bringing products to market."

How I Work

1. Customer Empathy First

Technology is only valuable if it solves real problems. I start every project by deeply understanding customer workflows, pain points, and success metrics - not by pushing features.

2. GTM Engineering, Not Just Development

Code is only part of the equation. I architect solutions with go-to-market strategy built in: positioning, pricing, sales enablement, and customer success from day one.

3. Bridge Technical & Business

Most technology fails not because of bad code, but because of poor translation between technical capabilities and business value. I speak both languages fluently.

4. Ship, Measure, Iterate

Perfect is the enemy of shipped. I believe in getting MVPs to market quickly, gathering real user feedback, and iterating based on data, not assumptions.

Tools & Technologies

TypeScript, JavaScript
Next.js 14+, React
Node.js
Material UI, Bootstrap 5, Tailwind CSS
Prisma, Drizzle ORM
GoHighLevel (White-Label Expert)
Shopify Development
HubSpot Integration
JIRA, BitBucket
Figma, Mermaid
Replit
Claude Code
Claude Projects & Skills
Agents
MCP
API Integrations
Marketing Automation
CRM Implementation
Warehouse Management Systems
E-commerce Platforms

What I'm Building Now

The Viking Stack

White-label GoHighLevel platform with CRM, marketing automation, and website builder for agencies

30+ active users

Skald Platform

Course creation and delivery system for consultants and coaches monetizing expertise

Valkyrie Assist

AI-powered BDR assistant for lead prospecting, qualification, and outreach automation

Portfolio

Explore our complete portfolio of client projects, case studies, and successful implementations across industries

Ready to Transform Your GTM Strategy?

Whether you're launching a new product, scaling your tech stack, or entering a new market, let's talk about how I can help
GTM Consulting
  • Go-to-market strategy

  • Product positioning

  • Sales enablement

  • Market validation

Custom Development
  • SaaS platform development

  • API integrations

  • White-label solutions

  • Marketing automation

Fractional Product Leadership
  • Part-time product management

  • Roadmap development

  • Customer research

  • Technical strategy

Let's Connect

Location

Minneapolis, Minnesota, USA

Schedule a Discovery Call