
Successful Implementations
Founder Since
International Experience
Core Specialization
Launched go-to-market strategy for DankWorks LLC, an influencer marketing and advertisement platform. Learned critical lessons about product-market fit, customer acquisition, and sustainable growth in the creator economy
1+ year
Managed IT infrastructure for rural internet service provider, gaining deep understanding of network systems, customer service in traditional industries, and the challenges of bringing technology to underserved markets
💡 Learned how to communicate complex technical concepts to non-technical stakeholders
30+ successful customers and counting
Launched Tovsen Development to bridge the gap between modern SaaS tools and traditional industries. Focus on making enterprise-level technology accessible through website management, custom development, and strategic GTM consulting
3+ years
Led GTM strategy and product development for warehouse management system serving wholesale distributors and retailers. Conducted international business development, represented company at major trade shows, and shaped product roadmap based on customer insights from the field
Solutions consulting for mid-market wholesale distributors
Product management for WMS platform
GTM strategy and execution
International business development (Japan manufacturing partnerships)
Trade show strategy and execution (ProMat, etc.)
Customer success and implementation leadership
Go-to-market strategy development
Product positioning & messaging
Sales enablement & training
Customer journey mapping
Market validation & research
Competitive analysis
Full-stack development (Next.js, TypeScript)
SaaS architecture & deployment
API integrations & automation
White-label platform customization
Technical product management
Agile/sprint methodology
Professional services firms
SaaS startups & scale-ups
Manufacturing & wholesale
Field service businesses
Entrepreneur & small business
Traditional industry digital transformation
International partnerships (Japan)
Trade show strategy & execution
Client relationship management
Consultative selling
Implementation & onboarding
Conducting business development meetings with Japanese plastic manufacturers, establishing partnerships that bring innovative materials to American wholesale distributors




Key Activities:
Designing and manning trade show booths for E2 Solutions and Rocket Inventory at ProMat and other major industry events. Testing cutting-edge warehouse technology like exosuit systems to understand the future of supply chain operations



Key Activities:
Interviewing Dave Neville on robotics in warehousing and manufacturing - exploring how automation is transforming traditional industries


Focus Areas:
Great products come from understanding people, places, and perspectives beyond your desk. Whether it's backpacking through wilderness or navigating international manufacturing partnerships, the explorer mindset - curiosity, preparation, adaptability - applies to both.





Technology is only valuable if it solves real problems. I start every project by deeply understanding customer workflows, pain points, and success metrics - not by pushing features.
Code is only part of the equation. I architect solutions with go-to-market strategy built in: positioning, pricing, sales enablement, and customer success from day one.
Most technology fails not because of bad code, but because of poor translation between technical capabilities and business value. I speak both languages fluently.
Perfect is the enemy of shipped. I believe in getting MVPs to market quickly, gathering real user feedback, and iterating based on data, not assumptions.
White-label GoHighLevel platform with CRM, marketing automation, and website builder for agencies
30+ active users
Course creation and delivery system for consultants and coaches monetizing expertise
AI-powered BDR assistant for lead prospecting, qualification, and outreach automation
Explore our complete portfolio of client projects, case studies, and successful implementations across industries
Go-to-market strategy
Product positioning
Sales enablement
Market validation
SaaS platform development
API integrations
White-label solutions
Marketing automation
Part-time product management
Roadmap development
Customer research
Technical strategy